Viva Afrika produces handmade Ndebele beaded gifts, employing Ndebele Women for the creation of African art with beads. All Viva Afrika’s crafts integrate a new modern and original trend to the traditional Ndebele beadwork in the production of everyday goods. In the Ndebele culture, the people are renowned for their talent and artistic expression through their painted houses, colourful beadwork and traditional clothing.
We offer personalised gifts which are very popular as wedding gifts, corporate gifts and promotional items. Gift ideas include tableware, photo frames, office decorative objects, glassware and beaded animals.
All the crafts have a practical use and are supplied in tastefully wrapped gift boxes. We can personalize and engrave all the gifts and packaging and can do specific client’s bead colours.
Viva Afrika supplies curio shops, game lodges, duty free shops, corporate and promotional companies.
Today, Viva Afrika provides employment to over 50 Ndebele women. Most of the women have a very low literacy level, therefore limiting their job opportunities. Furthermore, all the crafts of Viva Afrika are produced at home by the beadworkers, thus enabling them to care for their own children and preserve the traditional Ndebele lifestyle.
By working from home the beadworkers are able to pass down their skills and aesthetic style to their daughters, and in doing so, ensure the continuance of Ndebele artistry which would otherwise be seriously threatened by Westernisation and industrialisation.